Where the judgment comes from

Building and shipping my own products, with AI tooling as the co-builder. The projects on this site represent some of my personal work.

Short-term rental hospitality business. Co-owner and operator.

Product strategy for secure sharing and collaboration across case materials, spanning multi-party workflows between agencies and partners.

• 01Owned the roadmap for multi-party evidence workflows across agencies and partners
• 02Simplified sharing experiences to reduce friction and improve workflow reliability
• 03Balanced 0-to-1 capability development against scaling core platform workflows

Led Axon's expansion beyond public safety into healthcare and retail, domestically and internationally.

• 01Built the strategy and business model that expanded company TAM by $2.5B
• 02Built Axon Body Workforce, the first body camera for retail and healthcare
• 03Grew bookings from $20M to $61M, with projected 100% YoY growth for 2024
• 04Worked across connected device, software, marketing, and sales teams

Led a 45-person product and engineering group across agent, loan, and financing funnels.

• 01Owned Zillow's highest-converting revenue path, supporting $900M annually
• 02Led the team rebuilding the backbone and architecture behind new customer initiatives
• 03Partnered across growth, analytics, machine learning, legal, and operations

Led a team of 40 building the tools behind Zillow Offers field operations, with six direct reports across product, operations, and design.

• 01Stood up the first field-operations mobile app, cutting home throughput time by 50%
• 02Owned the internal platform behind the company's largest initiative
• 03Built experiences for six distinct field-operations personas

Launched RealEstate.com, Zillow's first internally established consumer brand.

• 01Grew the site to 1M unique monthly users within one year
• 02Achieved that growth through pure SEO, with no external marketing budget
• 03Owned both design and technical product management
• 04Won Zillow Zuperstar and Grand Slam awards in 2017

Owned the Diverse Solutions B2B SaaS portfolio at $4.2M annual revenue and $3M annual profit, as sole scrum master, product owner, and technical PM.

• 01Built Envoy CRM, the last transformative product before acquisition
• 02Shipped a new marketing site that increased lead volume by 120%
• 03Product line acquired by Constellation Software in 2016

Enterprise SaaS and self-service cloud products for performance marketing.

• 01Drove product innovation resulting in over 400% growth
• 02Built a team of 5 product managers and 3 UX designers supporting 5 scrum teams and 31 developers
• 03Moved the company from modified waterfall to true Agile

Distressed-property aggregation for flagship brand RealtyStore.com. Created 12 new web properties across foreclosure and credit data.

A mobile consumer-loyalty app for local businesses, founded with two partners. Selected for StartEngine's second accelerator class. Acquired in 2012.

• 01Ran sales, product management, design, and UI/UX

Agency and affiliate marketing. Owned full-service accounts spanning high-volume PPC and SEO, lead tracking and distribution, CRM, and gateway processing.

Automated SaaS chat software for mid-market and enterprise. Implemented 500+ clients across many third-party and custom web platforms.

Project lead for all new client implementations, including Bell South, Sprint, and Vonage.